How to Defend Yourself from an Attack | Ep 016

Fear, dread, anxiety; we’ve all experienced these emotions when confronted with an uncomfortable situation. What if you had the power to deter a potential attacker with just a glance? Join us as we talk to Beth Warford, founder of PrettyLoaded.org, a personal security and situational awareness expert, who shines a light on the importance of personal safety, situational awareness and the various types of predators we encounter in our everyday lives. After being stalked and confronted by a potential attacker, Beth realized she was unprepared to protect herself and her children. This  terrifying experience led her to create PrettyLoaded.org, a company dedicated to training people on personal safety and avoiding becoming a victim. We discuss various types of predators and the importance of being aware of our surroundings at all times. Beth emphasizes the power of non-verbal cues and body language in deterring potential attackers. She shares practical advice on how to identify pre-attack indicators and how to respond to them swiftly.  We also delve into the psychology of fear and how it can hold us back from reaching our full potential. Fear can often paralyze us in potentially dangerous situations, but Beth believes that awareness and preparation can transform this fear into empowerment. In the final segment of the episode, we address the paramount importance of child safety. Beth provides invaluable insights on how parents can ensure the security of their young ones and the steps they can take to avoid dangerous situations. 

Key Takeaways from this episode:
1. The importance of situational awareness: Being aware of your surroundings and potential threats can help avoid dangerous situations. 
2. Non-verbal cues: Recognizing these cues can help identify potential threats before they escalate.
3. The power of body language: Strong eye contact and confident body language can deter potential attackers.
4. The psychology of fear: Understanding fear can help us respond more effectively in dangerous situations.
5. Child safety: Parents need to be vigilant and teach their children about personal safety. 
6. Empowerment through knowledge: Learning about personal safety and self-defense can help us feel more confident and secure.
7. Entrepreneurial safety: Entrepreneurs, often working in diverse environments, need to be aware of their personal safety. 

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Transcript

00:00 - Mark (Host)
Stacey Mark, so I know we're in the studio, your studio, main line studios. 

00:07 - Stacey (Host)
Main line studios. 

00:08 - Mark (Host)
So I know, you know where the exits are right now, but you know where the exits are everywhere you go? 

00:12 - Stacey (Host)
I don't, but I know a lot of people who do and they make it their business. 

00:17 - Mark (Host)
I'm one of those people. 

00:18 - Stacey (Host)
You are one of those people? Oh, absolutely, I didn't know that. And then I always quiz my wife All right, pop quiz. 

00:24 - Mark (Host)
Somebody walks in here with bad intentions. Where are you going? Where are you hiding? 

00:29 - Stacey (Host)
Where's the exit? Is your head on a swivel all the time? 

00:31 - Mark (Host)
100% of the time and, according to our guest, that's a good thing. 

00:36 - Stacey (Host)
Well, you win again. This is what this is about, right? Oh no, your intros. And now it's fun. You should mention that. 

00:43 - Mark (Host)
No, our guest on this episode, beth Warford. She's a personal security expert, situational awareness expert, everything and anything related to recognizing, avoiding or confronting anyone who means you harm. 

01:02 - Stacey (Host)
I think it's crazy like the different types of predators out there. It's like you don't want to think about it, but there's so many different kinds of predators that you see every day. Yeah, eric, we're recording. The hell Wait so you can pick that? No, you can pick. Can you pick that? 

01:20 - Mark (Host)
up, okay, okay, so many different kinds of predators. 

01:25 - Stacey (Host)
All right, I think it's really interesting how like there's so many different kinds of predators If you're walking around a day to day kind of more like I am not like you, mark, where my head's sort of in the clouds and I'm thinking about 10 million things and I don't necessarily notice somebody skulking over in the corner, like you know, trying to make their move on my walking Right. 

01:46 - Mark (Host)
Judging, gauging you, yes, to see if you're the right prey. I don't think about that and look, I don't. 100% of the time I'm on my phone. We're all on our phones, we're all not paying attention in the state of unawareness, but it's really important. Look, we've all seen the news, all right. 

02:01 - Beth (Guest)
Yeah. 

02:01 - Mark (Host)
And you don't even need the news. 

02:03 - Stacey (Host)
You can just talk to people and know that it's a dangerous place out there, right now, yeah, she talks about like the way you stand and the way you present yourself and eye contact and just like simple things you can do to make sure you don't get attacked. 

02:14 - Mark (Host)
And what to do if somebody comes up. 

02:15 - Stacey (Host)
Or car jacked or what? 

02:17 - Mark (Host)
Yeah, yeah, and it's so important. The information in this episode is fascinating. It's so important. She was a well, almost potential victim. It was very, very several years ago. That's what led her to create this company that she created, which has trained millions of people on how not to become a victim, how not to be targeted, which is more important than how to handle being targeted Right. So this is a really great episode, and I think I say in the intro you can take this info and help everyone around you. So this is a great episode to listen to. 

02:48 - Stacey (Host)
She's going to save lives. She's going to save lives that she wants to, and she is every day. 

02:52 - Mark (Host)
Every day. 

02:53 - Stacey (Host)
So you guys need to listen to this one. You should watch this one, listen to this one. It's really really important this time of the year and every time of the year. 

03:00 - Mark (Host)
It's Beth Warford. 

03:03 - Stacey (Host)
Hi, I'm Stacy. 

03:04 - Mark (Host)
And I am Mark, and this is the Guru's Game Changers Podcast. Welcome Gurus, welcome Game Changers. A few years ago, our guest, beth Warford, found herself in a terrifying situation. She was out and about with her two young daughters when she was stalked and ultimately confronted by a would-be attacker, and in that moment she had this terrible realization that she wasn't prepared, she was defenseless, she didn't have the confidence. She didn't have the confidence or anything to protect herself, let alone her own kids, and honestly, if we imagine ourselves in that situation, I would say 90% of us would feel exactly the same way You're kind of at the mercy of a criminal and that's not where you want to be. So that was a game-changing moment for her and she vowed in that moment you know, never again I'm going to train myself and I'm going to train others. Help others avoid being in that situation. So she created a company called PrettyLoadedorg. 

03:59
Prettyloadedorg and the training she's personally trained thousands of people face to face, and the company's trained millions of people around the world on the areas of personal safety, personal protection and, most importantly, how to avoid being targeted, how to avoid being a victim, something that's often overlooked. So our training is used all over the world by law enforcement agencies, the US court system, real estate companies, hospitals, universities, you name it. Her client list is amazing. It's a big one. So today we're going to talk about your safety, and not just yours your kids, your teens, college kids living away and your parents, and you can literally be a game-changer to them if you're going to share these incredible insights that we're going to get from one of the most respected, experienced voices in the field of personal safety, beth Warford. 

04:48 - Stacey (Host)
Beth welcome to the show. Thank you for joining us. Thank you so much for coming in today. 

04:52 - Beth (Guest)
I'm so excited to talk to you. Thank you, mark and Stacey, for having me. It's great, it's great. 

04:58 - Mark (Host)
So just real quick, I want to ask you why PrettyLoaded? I love you know, as a marketer, I love the idea of how companies get named. I would love to know where you came up with that. 

05:06 - Beth (Guest)
So I came up with PrettyLoaded, because loaded means equipped with an abundance of options and staffed with excellent players. So after taking the training, you will be an excellent safety resource for your loved ones, and I thought when I first started the company that I would be primarily training women. But it's half and half half men, half women. 

05:26 - Stacey (Host)
Yeah, that's awesome. 

05:29 - Beth (Guest)
That's great. Also, I kind of have a sense of humor. I thought it was kind of funny, pretty loaded. 

05:36 - Stacey (Host)
Do you want to talk about that day that you were attacked? I know it's a story that you tell and I would love to hear it directly from you, so tell us that then. I have a follow up question. 

05:45 - Beth (Guest)
Right. So I was at a hockey game and I was sitting with my two daughters and I went out to the concession stand and I just felt like somebody was following me and I turned and looked in the sky was just right behind me, just shaking, and I literally just went back into the game. I told my sister about it and she said that he was staring at me in the stands. That same guy was up in the stands staring at me the whole game and so I thought it was safe because you know it was 10 o'clock in the morning on a Saturday surrounded by people. 

06:13
At the end of the game we were waiting out by the locker rooms and there weren't rooming people around, just the mothers. And again he came up and very close to me and was shaking and just staring me down and I literally froze in that moment. It's embarrassing. I froze, I put my head down, I put my hands in my sister's hands. They were crying. My brother came back into the game to tell me something and because he came up to me and talked to me, the would be predator took off. But it absolutely changed my life. 

06:41 - Stacey (Host)
I have never been put in a situation like that before, I mean so he, you just knew, like, so that feeling that you get, you know that everybody says your intuition, trust your intuition, trust your gut. 

06:53
I mean that is pretty odd. I mean he's standing there shaking and staring at you, you know. But then I noticed that you said, when you talk about the story, that you failed like. You felt like you failed. You felt like you failed your girls. You felt like you failed yourself. I mean, for those people out there that have been victims of these types of crimes, I think that's a super normal response, don't you think? Like? I know, it's not the ideal response, but I mean I don't want people to feel like, oh, I've failed as a result of not, you know, kicking the hell out of the dude. 

07:24 - Beth (Guest)
I mean like, and I'm not sure what you could have done that situation any differently. 

07:28
Right. So the reason he was probably Targeting me is because I had little or no eye contact. I diverted my eyes. That's one of the weakest things that you can do, and so when you talk about most people failing, 80% of people who take self-defense training have been assaulted or robbed from, and Most of the time, if they don't have this mindset, they do freeze, and so that is the absolute wrong thing to do. In my whole life, I've been very afraid, and I don't want to go back into my childhood necessarily, but I've been afraid my whole life and so I would. I have been targeted multiple times because I have little, little or no eye Contact, and I've had a very fearful energy. 

08:07 - Stacey (Host)
Wow, I have totally heard that too, like. So my thing is, people have always told me, if you're nervous, like if you're leaving them all and you're, like, you know, walking out and you have your packages and it's dark and you're going into the parking lot and someone walks towards you, you should look at them right in the eye and say hi, and then they'll know that you're not someone who can be victimized. Is that? Is that true? Is that one of the things that you talk about? 

08:31 - Beth (Guest)
Basically strong eye contact, you know. So if somebody's getting close to you, try to create space for them. If you're really getting a feeling that they're following you. I would go back into the mall and have somebody ask for you out, but also it depends who's in the parking lot. But you know, give them the, give them the look that says I see you, not me, not today. 

08:51
You know it's a it's a strong look and, yes, actually criminals have admitted. Even Ted Bundy has admitted that he would not attack a woman that had a strong Eye contact, because it means they're a fighter. Criminals want to go after the weakest and easiest target, just like any other predator right there. 

09:08 - Stacey (Host)
That is exactly. That is incredible advice, that. I know people can use, like right now like look them in the eye and say Say it again, not here, not. What did you say? 

09:16 - Beth (Guest)
Not me, not today. Basically I know, I know who you are. 

09:22 - Stacey (Host)
Turn around, go right back in the mall. Don't try to fight the person if you have not a training. 

09:27 - Mark (Host)
Right, you did a deep dive into predators when you started your company and I've seen some of those interviews as well, and they're fascinating about the nonverbal, the body language that you give off as a potential victim. I've seen interviews with repeat offenders that lay out here's what I look for. Discuss some of that, because I find that fascinating. Right, well, I realize what they're giving off in their body. 

09:49 - Beth (Guest)
Yeah right, 90% of all communication is body language, right and and so, and I can talk about pre-attack body indicators later. But Grayson and Stein did a study in 1984 and they they checked Thousands of criminals and they showed a video of people walking and they said, okay, who would you target? And in less than seven seconds, all the criminals targeted the same people. It was not just men or women or on race or anything. It was all on their body language, little or no eye contact, slow walkers, people who had an unusual gait, people who were distracted in today's world to be looking at their phone. So we're just like animals, right? Who does the lion go after in the herd? They go after the weakest animal. They just want to. They just want to. You know, rob that person or do something and get away. 

10:36 - Stacey (Host)
Wow. And then there's different kinds, kinds of predators too, right, and I'm not sure if you want to go into all these right now, but, like you said, there's the power predator, there's the persuasion predator and the opportunistic predator. 

10:46
So, yeah not only do you have to watch the way you walk as a potential victim, but then also the predators. You can kind of just see which is which. Based on what, how, like? How do you know that if you have a power predator or persuasion predator or an opportunistic predator, it all depends, you know, a power predator is just gonna get it, just do the crime they're. 

11:09 - Beth (Guest)
They're angry at somebody and they're stalking somebody and they're just gonna go after them whether they're just gonna get that person. A Persuasion predator is usually somebody you know who's trying to be charming, trying to get you to. They use things like typecasting and loan sharking and all these different things that they say to you to trick you, to do you know, to put them on their team and to To to get them to trust you, to trust them right. Opportunistic predators are, I think, some of the most scary predators, because Research has showed that 10 to 20 percent of the American population has admitted to being an opportunistic predator if they can get away with the crime. 

11:52 - Mark (Host)
So my mind is what that means opportunistic predator. 

11:57 - Beth (Guest)
Okay, an opportunity. Opportunistic predator will go after somebody that is looking at their phone Distracted. They might, they might steal from that person. They have even admitted to raping people if they can get away with it. 

12:07 - Mark (Host)
Wow, it's up to 20% percent. 

12:11 - Beth (Guest)
And so when people ask me, what is the chance that something might happen to me, what are the stats? I'm not big into stats because if it happens, it was a hundred percent chance, right? 

12:19 - Stacey (Host)
And that's too much yeah but what is this? 

12:22 - Beth (Guest)
What is the chance that you might cross the path of an opportunistic predator at some point in your lifetime? It's probable. I have many times. I mean, how many people have had close calls, you know, and whether you're paying attention or not, whether your intuition goes off, all those things save you. So that that's why you need this training. It's, it's a basic life skill. So what? 

12:43 - Stacey (Host)
type of predators are the predators that you know that might potentially be in your family? Are they the power, the persuasion or the opportunistic? 

12:52 - Beth (Guest)
I would say persuasion in your family. 

12:55 - Stacey (Host)
Yeah. 

12:55 - Beth (Guest)
Yeah, yeah, usually persuasion. Well, it depends. You know, there's all sorts of things like spousal abuse. I would say that's more of a power predator, but I really don't do that type of training. Opportunistic predators are usually just out there on the street. If they see something, they can steal somebody's Laptop or get away with something. Those are the. That's the time they're gonna do that. 

13:18 - Stacey (Host)
I don't want any predators in my world, no. 

13:23 - Mark (Host)
Can they all just? 

13:23 - Stacey (Host)
go away. It feels so unsafe right now in this world. 

13:26 - Mark (Host)
Let me ask you a question. So you're out, you have good situational awareness, say, which actually define situational awareness. 

13:32 - Beth (Guest)
Yeah, that's a good idea, yeah aren't aware of that term. 

13:35
Yeah, actually, situational awareness was developed in for the Marines and World War two, and the person who developed it said it's more important than using handguns or Mart any type of martial arts. It focuses on conflict avoidance. So it's all about paying attention to your surroundings, looking for anything that seems out of place. Right, because if you see those things out of place, there's a, there's a time frame for an encounter and if you're paying attention, you have one to three minutes. I like to say transition to Nike, put on your running shoes, get out of there and Go into a store across the street. You know there's so many things that you can do when you know criminals and how they operate. So most criminals are on the street, right, they're loitering, and you know their criminals because they're not looking at their phone. Why are they not looking at their phone? They're looking for their next victim. So when you go on the street, I mean, let's be honest, mark and Stacy, when is the last time you had time to loiter and hang out on the street? 

14:31 - Mark (Host)
Valid point. 

14:33 - Stacey (Host)
Although I do know people that just stand there on the street and just just chill, but still something to be worried about. 

14:38 - Mark (Host)
Maybe you know criminals. 

14:42 - Beth (Guest)
Yeah so it's all about paying attention. You know, is a van driving too close to the sidewalk? I mean, you know situational awareness. Did you know the lack of situational awareness is the number four cause of death in America? Oh my gosh, used to be a number three but COVID moved in. So not paying attention Kills a lot of people. It's texting while you're driving, you know. You look away for five seconds and you just went the whole foot off length of a football field. It's falling off a ladder because you're not paying attention. It's. It's a. Paying attention is a good thing. You can also use it to help people. You know an old man that falls down in a parking lot now You're helping him up. You know somebody who can't open the door because she's got a baby in her, in her arms and a carrier. You're helping them with the door. It's just about being present in daily life. 

15:30 - Mark (Host)
That's a valid point. It's it's not just about spotting the potential negative, it's also spotting the potential positive. So if I have good situational awareness. Let's say I'm at a convenience store, at a gas station, and I see somebody coming my way right, what? What clues might I have? Because they're just coming toward me. They could be walking past me, but what clues can I ascertain on From them that they might be an attacker? 

15:59 - Beth (Guest)
So right, pre-attack body indicators. The first thing is staring. If some, if a stranger is staring at you for three seconds or longer, that is ominous. So so, staring you down, right, because they have to stare at their intended target. And then also Clenching their jaw on. Clenching their jaws, you can tell by the hands, you can tell by where they're staring. Are they staring at you directly or they staring, you know, maybe at Stacy's purse, because they stare at their intended target? You will, you will get a feeling, you know, you will get a feeling that something is not quite right. You will, you will be able to tell just by their body language. Sometimes they're, they're fidgeting, sometimes they'll stare you down and then look away and stare back at you and and go towards you. So what I, what I see in those situations, if somebody is staring you down or create space from that person? 

16:48 - Stacey (Host)
Okay, okay, just sort of move away from that person. What are the other way, yeah move away from that person. 

16:54 - Beth (Guest)
You know the other thing is hey, you know your handout. Hey, back up, do you need something? You know, just kind of like it depends, you know, like if you're on the street or if you're in a convenience store. But most of the time I would say they're probably not gonna do something to you in a convenience store. It's when you're out, walking back now to your car, right? 

17:13
So, Putting your hand up. This is a universal sign for stop, give me some space right back up. Can I help you? You know, just just kind of that kind of thing blade your body. You don't want to stand square footed up to them, you want to blade your body and this is one of two things it you can either run quicker or you can kick that person. Also, it shows that you've had some training and we like to say move off the X, move to the left or the right, because if they would just run at you and push you or do something like that, it takes away 60% of the blow. But it also throws people because they're like oh man, this person has had training Now you're bleeding your body and you're moving to the left and you have your hand up. 

17:51
You also have your hand up because, once you learn how to fight, if they're going to punch you, you can block with your forearms. Your forearms are incredibly strong, your hands are already here and you can block. 

18:05 - Stacey (Host)
So the social mores of that. If you're in a convenience store and someone walks up to you and all of a sudden you put your hand up and say what do you need from me? Or whatever, I think a lot of people might be embarrassed to do that only because it's just not something normal, and maybe you feel paranoid, like am I really seeing this? Like what's really? 

18:23 - Beth (Guest)
happening. 

18:24 - Mark (Host)
Or am I just? 

18:25 - Stacey (Host)
that hot that someone's staring at me right now. Like you, know what I mean. I'm sure there's people who think that right. So what do? 

18:31 - Beth (Guest)
you tell these people? I would have do that unless you really felt like they were targeting you, like you had a feeling inside like they are going to hurt me. You can visibly see them shaking right Wow. You can see them clenching their jaw, but I would just create space from that person. If they are now following you all over the convenience store, I would go get the largest hot cup of coffee I could find. 

18:56 - Stacey (Host)
Right Improvised weapons. 

18:57 - Beth (Guest)
Improvised weapons are all around as well, but go up to somebody and just say this guy is really creeping me out. Talk to somebody. Go to another person. 

19:08 - Stacey (Host)
What are some other improvised weapons? 

19:11 - Beth (Guest)
Oh gosh. 

19:12 - Stacey (Host)
Don't try this at home kids. 

19:13 - Beth (Guest)
Improvised weapons are all around us. A comb is actually, incredibly, a really good one to take in your back pocket or for bullies or anything. If you swipe a comb across somebody's face really hard or their neck or their arm, it hurts enough just to let go. But there's improvised weapons everywhere. You know a chair, all sorts of things. 

19:35 - Stacey (Host)
So you don't necessarily. Your phone, but you don't necessarily need to bring mace with you places, or bring a gun, or bring an actual weapon, or is that something that you think we should do as well? 

19:48 - Beth (Guest)
It depends. So I primarily train right now a lot of people that are going back to work, hybrid workers. They're going back to work three times a week and let me just tell you that Seattle is a bit of a nightmare LA, manhattan, chicago, there are. So if you're in areas where it's dangerous, right, I'm training also pharmaceutical reps that are going to hospitals and, as we know that these hospitals are in very dangerous situations. But now they're walking in situations where there are tons of homeless people and campers and it's not. Those people aren't bad. 

20:25
The people on drugs, the people who are getting fentanyl for a dollar they are off, they're doing violent things. The stories I hear of what is happening, how people are getting assaulted. They're just trying to get to work. They need to have something on them. They need to have pepper gel on them. I recommend Sabre Red Pepper Gel, not pepper spray, because the law enforcement themselves trust their lives to that brand. Don't go out there and just buy any pepper spray or pepper gel from Walmart or those things don't work. We've tested them all. Flashlights are incredibly useful, especially now when it's dark in the morning when you're going to work, and dark at night, so if you can try to change your hours, do that. But tactical flashlights can temporarily blind people in the daylight and day night at nighttime. 

21:11 - Stacey (Host)
Daytime day time and night Daytime yeah. 

21:14 - Beth (Guest)
So if somebody makes you nervous, shine the light in their eyes. It completely scrambles their eyes. They can't see for a while. It gives you time to run, Gives you time to get away. 

21:22 - Stacey (Host)
Wow, and you said this to Mark. Like your phone, Should we be recording these people? 

21:27 - Mark (Host)
I meant using it as a weapon. 

21:28 - Stacey (Host)
Oh, using it as a weapon. 

21:29 - Mark (Host)
I've seen other videos where anything in your hand is a weapon. It could be a red bull, it could be a phone, it could be a pen Use whatever. To your point, it could be a comb. I had never even thought of that. 

21:37 - Stacey (Host)
Yeah, that's a good idea, but that will hurt if you hit somebody with your phone. That's a great brick. I've seen people record and then, oh, that's so smart, they're recording these people and they're like oh, I better run, because now they have actual video of me. 

21:50 - Beth (Guest)
Yeah Right, so I don't necessarily recommend that. So I recommend carrying a backpack. Don't carry a purse. If you're carrying a purse, you're probably going to be robbed. Don't be a high profile target. You want to be a gray man, gray woman and you want to blend into your surroundings. You want to have shoes on that you can run in. I recommend carrying your valuables in a pouch that goes right under your clothing. 

22:11
And I recommend putting your phone in there. Most people don't realize that when they are stressed out they're fine and gross motor skills just deteriorate. So it's very hard to even dial 911. And by the time that call goes through, that's like 15 seconds by the time the operator is on the line. Where are you? Where are you? Even safety apps? I'm not a big, I'm only a fan of certain ones, certain safety apps. So people are stealing phones as well in large cities. So I say, put that phone under your pouch as well, Run, get to a safe area. When you're in a safe, locked area, then call the police because you're not going to have time to be running on your phone anyway. And predators don't care. They don't care that you've just called the cops. They have nothing to lose. 

22:53 - Stacey (Host)
It's true, they're going to be gone by then. They've still got 10 seconds to, like you know. 

22:56 - Mark (Host)
So what are your thoughts on the effectiveness of a personal alarm? You know they could pull it and the high decibel, 125 decibel alarms go off. 

23:04 - Beth (Guest)
What's that? Not a fan? I'm not a fan. I've never heard of that. 

23:07 - Mark (Host)
It's a personal device. You would carry on you that if somebody comes to attack you or confront you, you pull them. It's like pulling a pin, and it seems like a 125 decibel alarm. 

23:17 - Beth (Guest)
I'm not a fan of those, because criminals really don't care. Most encounters over in nine seconds and the police are 10 to 15 minutes away. Most people have bystander bias. They assume that if somebody's in trouble, that somebody else is going to go help you, and most of the time people don't come to your rescue very, very few times, unless they're trained to do that. 

23:40 - Mark (Host)
So, aside from MACE, is there anything else you recommend? Just overall, it's a good idea to well the flashlight. Anything else that's a good idea to kind of just carry every day. 

23:48 - Beth (Guest)
I really like the tactical flashlight, like I said, and then the saber-ed peppered shell. There is a pen that you can use to write and you can also strike people with this pen, I think it's. I believe in carrying a gun if you have a concealed carry permit and you've had a lot of training. Guns are not for everyone. I don't teach guns at all in my training, but I do believe in the Second Amendment. I'm not a knife fan. There is a knife that can go around your neck and you can pull out the knife. I'm terrified of knives. I would rather have somebody come at me with a gun than a knife. 

24:24
People that carry knives are very, very violent criminals. I would recommend taking some form of martial art, like Krav Maga, and knowing how to use your body to physically hit somebody in the weak areas right. Can you palm strike somebody just enough to get away? Can you hit him in the solar plexus? And we teach that as well, because it's very empowering. Sometimes you're so nervous that you don't have time. You're shaking so much that you can't even get your pepper gel out. Hopefully it's not at the bottom of your purse, but you need to know how to fight too, with your hands and your legs. 

25:00 - Stacey (Host)
My daughter right now is working at the mall. She leaves at late hours, she's closing the mall, she's walking out into the parking lot. So if she came to you and said I want to be trained by Pretty Loaded, how does it work? 

25:12 - Beth (Guest)
Currently we're just training corporations, but we do. Some of our affiliates are training like a group of 20 moms and daughters. They'll do that as well, but I have online training. If she, if she watches the videos, it'll absolutely change her mindset from ever looking down at her phone in public and walking out to her car again. There's just little tips in there that we give that can change everything, even safe driving Techniques. Where do most car crashes happen? If, if people know this and they pay attention more when they're going through an intersection or when they're in the parking lot, now they back up right. 

25:49 - Stacey (Host)
So for corporation trainings, how does that work? So do you just get into a big when you're in person, right, so the rest is online. But how do you get into a big room and you start to train them on those things we just spoke about? Like, how does that happen? 

26:01 - Beth (Guest)
Yeah so. So I do a lot of webinars and then some live training, but I've developed a whole PowerPoint and I've made it fun, so we have the audience laughing. We start out. We start out with the power pose because, right nine, ninety percent of all communication is your body language, and can you change your body language to change the way you feel? You can have you heard of the power post. 

26:25 - Mark (Host)
Hey guys, thanks for listening. If you like what you're hearing, please leave us a review, give us a follow, subscribe, subscribe, all those things, all things. We love it because we read each and every comment and it helps shape the show, so we would appreciate it please, and back to the show. 

26:41 - Stacey (Host)
Now tell me about the power post. I think I know what it is, but I want to hear from you. Yeah, so it's your arms above your head. 

26:46 - Beth (Guest)
Oh, it's like the thing. 

26:47 - Stacey (Host)
Yeah, it's supposed to do when a bear attacks you. 

26:50 - Mark (Host)
You're supposed to make your self bigger on the bear, doesn't it? 

26:53 - Stacey (Host)
No, I think you're supposed to be like. 

26:54 - Mark (Host)
You know most people run for bears, but I thought you're supposed to like your arms. 

26:58 - Stacey (Host)
Yourself look big and make a lot of noise, right? 

27:00 - Mark (Host)
I'm not sure I want to hike with you. 

27:05 - Beth (Guest)
So it's. Or you can put your arms on your hips like super woman, superman right, and you hold this pose for two minutes. But Amy Cuddy was a social psychologist at Harvard and she studied all these kids and she took saliva samples before and after doing the power Pose. And after doing the power pose the testosterone went through the roof and cortisol stress hormones went way down. So this is I. I started doing this. I was terrified of public speaking. I almost didn't start pretty loaded because of my fear of public speaking. So I would do the power pose and Like a shot of tequila sometimes before. 

27:40 - Stacey (Host)
I train people because I was so so afraid. Yeah, we have tequila in here too, that we haven't gotten marked to try it yet. 

27:46 - Mark (Host)
But but that's awesome. 

27:48 - Stacey (Host)
So then, so you'll start with power pose and then you go through what there's. Is there steps, is there? 

27:52 - Beth (Guest)
methods like how? How does it work? Anytime you're trying to change somebody, you have to go through psychology, right, the psychology of what? Well, why do you need self-defense training? Right? And so maslow's hierarchy of needs. There's there's tears, and the bottom is food and water and shelter, then the second is safety and security, then you keep going up love and belonging. The very top is self actualization. They claim that less than five percent of people make it to the top, which is helping other people in the world. I can say that my fear, my whole life, held me back. As a person I was, I was constantly afraid when I was out in public, always afraid of just random things. But so the point that you know, most people don't get to their best self until they get over it. So if they feel afraid going to and from work, they're probably holding themselves back from something in life. And yoga nanda, the father of yoga, said that out of, out of all the soul qualities, the number one for a successful life is fearlessness. Mmm. 

28:52 - Stacey (Host)
I love that. So we kind of go we kind of go through that. 

28:54 - Beth (Guest)
Then I expose criminals. You Exactly who these criminals are. People are shocked because they're not always a thug on the street. They might be an attractive CEO or attorney, or you know. It's shocking who criminals can be Exposed. Criminals. We go through situational awareness. I talk about an intuition Extensively, because the intuition is the highest form of intelligence, wow. And so we go through an intuition for a while pre-attack body indicators, marshall arts, just defensive tools. And then we put it all into urban safety Training, real world training, so I can take a soccer mom and teacher in an hour and she'll know exactly what to do. So fringe areas are where most crimes happen. 

29:34
So we really go to areas to find that a little bit Okay fringe areas are in and out of your car, that's a huge place for an assault. Walking a parking garages that's the number one place for stranger you know strangers to attack somebody or assault. So many parking garages, parking lots, I'm sorry, um, I'm downtown, just like walking on the streets restrooms, rest areas, so those are big fringe areas. It's kind of off the cuff. If you think about walking in a mall, it's not going to be in the mall but it might be a hallway where there's going to a restroom or something like that. So that's where most crime happens. Because they want it, you know. They want to commit the crime and then get away with it. 

30:15 - Mark (Host)
They want to get away with it. Yeah, so so you mentioned you were fearful your whole life and Fear of public speaking. I got that, but you meant just fearful. Just as a general person growing up, you just generally approach the world and you're sort of fearful. I imagine that may have been bullying, but were you ever a victim of another Attempted crime, attempted assault, attempted mugging? 

30:35 - Beth (Guest)
No, no, when I was eight years old, my best friend's mother was murdered in the house behind our house. I grew up in a small town in North Dakota and she, she begged for her life, and the boy Ryan was my best friend and he told me about it. She begged for her life and she was shot in the head. This man went on to shoot three other people and so back then, you know in the in the 80s, I got to see the bullet holes. I got to see, I got to see, hear his story. So from the time I was eight years old I never felt safe in my home again. My parents didn't talk about it. She was just Dina was gone, she was dead. They never talked about it was a high school teacher that knew her, that killed her, and so we never talked about it. So I was always afraid. I actually felt safer being outside, but but I had I mean eight years old. To have something like that happen was just very scary for me. 

31:28 - Stacey (Host)
That's definitely in a stick. And so then, what was your sort of trajectory in doing this whole? You know, making sure that you had the, the key to not getting attacked like what. How did you go from that time with your daughters at the hockey game to where you are now? Well, it was a long process. 

31:47 - Beth (Guest)
But so my background was I was a pediatric ICU nurse, a neonatal ICU nurse and then a sedation nurse. I took a lot of children off of life support that were abused and killed and we had, you know, to prepare, prepare their body, put them in the morgue. I sedated children that were raped. My youngest victim was a two-year-old boy. This, this has been brewing. 

32:05
I have seen so much crime. I have lived in big cities and been afraid for my life Just getting to work because I lived in bad locations, so it's been brewing for a long time. I just once that happened to me and my daughters were there I said enough was enough. I started to research criminals and I found out in in the self-defense world. I found handguns and martial arts, but I knew there was had to be something different. I'm always an out-of-the-box thinker, and so when I started to do research, I found out that I was a very young adult, and so when I started to research body language and criminals and situational awareness, I knew that I could save lives. And so that was my why, and a lot of people thought I was crazy, because I had four girls under the age of nine, no experience with websites or talking, talking to people. I had a very comfortable life. Why would I do this? All I can say is that the universe really guided me into what I did and to start this company. 

32:58 - Stacey (Host)
And then, how did you start? It, like what? 

33:00 - Beth (Guest)
I started. 

33:01 - Stacey (Host)
I'm just doing it Like what did someone help you? 

33:03 - Mark (Host)
with, did you? 

33:03 - Stacey (Host)
have a mentor like I know I'm not gonna. I get it like sometimes we just jump into things, but yeah, yeah. 

33:08 - Beth (Guest)
So my, my husband likes to say he's the howl and then I'm the wow. So I, I came up with it was. It was just, uh, I had so much information but I didn't know how to do powerpoint. So my husband helped me develop powerpoint. And the marketing guy that I was working with at the time he said beth, you're onto something huge, this is gonna be huge. When everybody else laughed at me and made fun of me, you know they're like this is stupid. There's, there's already these companies out there. Why would you do this? So I started in a shill sporting store. I I started with telling my friends to come to my class, and then my family, and then it kind of grew and then all of a sudden it became corporate. So I got this call and they said, hey, can you speak at our national convention? And they said can you send your your um, you know speaking agreement? 

33:54 - Stacey (Host)
and I'm like sure and I gave them a. 

33:56 - Beth (Guest)
And I gave them a price. And you know I used to make what $20 an hour, saving lives like doing the worst possible thing. So then I I gave them the price and it was a. It was a big number for me. And then I hung up the phone and I'm like what the hell is a speaking engagement contract like? So then I just Googled things and I, I just I kind of I like the fake it until you become it. Yeah. 

34:18
I've really had, yeah, I really had to do that, and so, yeah, just getting into the corporate world has been a long process, but, but it's been good and I can't believe where I'm at today. But I think I'm at where I am today because of the videos I produce. 

34:34
And my video team and I think the number one way to influence people is through emotional storytelling, right, and so what better way to do then? That is then with video, like showing the wrong thing to do but then showing the right thing to do, so you're never that person in that situation, and my videos went viral and that's kind of what really launched me. 

34:55 - Mark (Host)
That's awesome. 

34:56 - Beth (Guest)
I love it. 

34:56 - Mark (Host)
Let me let me ask you a question this just kind of came up Just listening to you speak. Project yourself back to that hockey game, wasn't it? Yeah, you're there now With everything. Do you know now Everything, all the training you've had and all the experience you've had, you have, and all the knowledge you have. That guy walks up to you now. What do you do? 

35:17 - Beth (Guest)
I would stare him down, I would create distance from him and I would say back up, what do you want? And I would probably go for a tool that I have on me and then at home? 

35:27 - Stacey (Host)
how do you protect yourself then? I mean, are you so? Are you still worried when you're at home? 

35:32 - Beth (Guest)
No, I'm not worried at home, and I'm not worried when I'm out either. I'm confident. 

35:36 - Stacey (Host)
I'm in a real bad-ass little thing. You're such a badass. 

35:40 - Beth (Guest)
Yeah, I mean, I used to be nervous when I saw guys in hobby lobby staring down my girls and you can tell they're sex offenders and they're predators. And now I know what to do. Now I know what look to give them. Now I'm very confident At home, I'm not nervous. I just recommend always lock your doors. We have video cameras. Yeah, I'm definitely not nervous at home, but there's certain things that you can do to keep yourself safe when you're at home and you have videos for that right On your site that we can go watch. 

36:10
I do not have anything for in your home, but I do have all sorts of videos for driving anti-carjacking and I have videos on how do you walk in public all the different fringe area videos. 

36:24 - Stacey (Host)
Amazing, what's your look that you would give the hobby lobby predator. I wanna see it. It's scary Scares right now. 

36:32 - Beth (Guest)
Yeah, well, I mean, basically you're not gonna throw your brows and like look, ticked off, it's just a confident look like I said not me, not today. Yeah. 

36:40 - Mark (Host)
Right. 

36:41 - Beth (Guest)
Like stare them down. 

36:42 - Stacey (Host)
Not today, not my kids. Not today, not my kids ever. 

36:45 - Beth (Guest)
Not my kids ever. 

36:47 - Stacey (Host)
You're looking right in the camera. Am I scaring you? So is really huh. Am I scaring you, mark? No. 

36:52 - Mark (Host)
So I just well, I won't get into it, but I had a very similar situation two days ago in the convenience store about somebody loitering by the door and he had already paid and he kinda stopped and he was much bigger than me, much younger than me and was kinda covered up. I couldn't really see a whole lot, but it was same exact thing. I walked up, I walked, he was blocking the door and I walked up and I looked right at him and I greeted him and I said let me get the door for you, because I didn't wanna walk out behind him, that's for sure. And I let him go out and I kinda just stayed in there for a second just to see what he was gonna do, what he was gonna do next. 

37:26 - Beth (Guest)
So anyway, I could not do more. Smart, smart. So yeah, very smart. 

37:30 - Mark (Host)
The phrase de-escalate. It doesn't sound like there's a way to de-escalate, there's a way to stop, put a stop to potential what's happening, but I don't think you could ever have a conversation. That's not a forceful conversation in those situations. Right, there's like what can I do for you? It's like stop what do you want, right? So that's a message I wanna make sure people hear. 

37:52 - Beth (Guest)
Right. And also, you don't wanna de-escalate with somebody that is angry, somebody that's on drugs. They're not using their rational mind, they're using their reptilian brain, right. And so if they're arguing with you and they're like, hey, give me your money, you're not gonna say, hey, calm down, they're just tick, because just know that when you're going from arguing with somebody and they go to complete silence, it knows it's right before they're gonna hit you or do something to you. It's before. 

38:23 - Mark (Host)
It's right, before they go to silence, yeah if they go, yeah. That's a great. 

38:28 - Beth (Guest)
And so that's why you just you stay away from those people. You use a car as a barrier. If you can't cross the street, if you can't get into a store with other people in there, use a car, run around that car as long as you can to keep that between you and that person right until you can get help, because a lot of these cities they don't have the police presence that they used to have. 

38:50
And they don't have a lot of people that are on the streets. I mean, Portland is a nightmare. A lot of these stores are closed down, but these people still have to go back to work. They have to get back to work. 

39:00 - Stacey (Host)
Yeah, no, it's happening in Philadelphia too. 

39:03 - Beth (Guest)
Philadelphia is terrible yeah. 

39:04 - Stacey (Host)
Yeah, it's really. It's happening everywhere New York, everywhere. Yeah, yeah, yeah. 

39:08 - Mark (Host)
I ask that question because people say fight or flight, but I've also heard fight, flight, faint or fawn and the fawn is sounds like it's. You're trying to reason with somebody Like it's cool, like just back off, like leave me alone, or whatever. Versus back up, not today. You don't want any of this, right. 

39:27 - Stacey (Host)
Yeah, yeah, that's a little. That would be more of the fight, Mm-hmm yeah. 

39:31 - Mark (Host)
Let me shift back. Wait, can I shift back to the party? 

39:32 - Stacey (Host)
Yeah, yeah, you go. 

39:34 - Mark (Host)
So, as an entrepreneur, we'll go back to you, the business woman. What advice do you have? Stacey's an entrepreneur, I'm an entrepreneur. What advice do you have for people that you know the good, the bad and the ugly of your business, of the business side? 

39:50 - Beth (Guest)
Oh wow, how many times did I quit Almost quit pretty well. 

39:54 - Mark (Host)
I mean man. 

39:56 - Beth (Guest)
Oh, oh, so many. Yes, I would say, you know, if I wasn't an avid reader, I would have never gotten to where I'm at today. All the books that I read on starting, you know, starting a business, on your why I believe so deeply in my why I'm saving lives from violence and from crime and I would say, just stay at it. You know, there's that whole thing, four feet from gold, right, you don't. Ever so many people are almost there, they're almost breaking through and then they just give up and they quit. So you have to have a very, very strong why. The website stuff, the marketing stuff, that's the stuff that breaks me. But you know, but hire that out if you can, right, right. But your why has to be the most important thing and you have to be passionate. And now I'm getting busy enough where I'm just doing the things that I love to do, like I love creating video. 

40:52 - Stacey (Host)
Yeah. 

40:52 - Beth (Guest)
That's my favorite thing, and then I just have other people do the you know, some of my webinars or some things that I don't necessarily want to do anymore. 

41:00 - Stacey (Host)
Have you had a story? So you must have helped so many people along the way so far? Like I'm not sure how long you've been doing this, but have you heard from people that said, oh, your methods and your techniques Like thank God, I knew about that because I stopped something from happening Is there a story you can tell us? 

41:16 - Beth (Guest)
Oh, tons of stories, but the biggest one is the interview. On the street, right, a stranger stops someone and says, hey, can you give me the time? And because I have taught them, this is the interview, this is the test, this is right before they steal from you, don't answer their question. 

41:30 - Mark (Host)
Just walk away. 

41:32 - Beth (Guest)
I can't help you. And you keep moving. You move off to the left. Yeah, you don't help these people. It's a test right and criminals admit to doing this. 

41:41 - Mark (Host)
Now, are they trying to stop you from walking, or is that they don't? They're trying to see how you answer the question. What is the test? 

41:48 - Beth (Guest)
To distract you, number one, so they can steal. Or give you a brochure to distract you, so they can steal. Or to see if you're compliant or not. If you're that kind of person who's like, oh yeah, I'll give you the time and I'll look down at my watch now and you're the kind of person that they're gonna rob from. 

42:06 - Stacey (Host)
Whoa, I always give the time. Don't give the time. I gotta stop giving the time? 

42:09 - Beth (Guest)
Yeah, I mean, it depends. Is it who doesn't have a phone on them nowadays? You know, is it a little old lady or a little old man? That's different. 

42:17 - Stacey (Host)
Yeah. 

42:18 - Beth (Guest)
But yeah, don't fall for those things. Walking out of stores a lot of girls have been followed. They said because of my training they knew to just turn around and go back in and ask for a man to walk them out to their car. 

42:29 - Stacey (Host)
A lot of that Stinks. We have to ask for men to walk us out. 

42:33 - Mark (Host)
I can ask for a woman, I guess you can ask another woman, please. 

42:35 - Stacey (Host)
You can ask another woman, please, or whoever. Yeah, yeah, yeah. 

42:38 - Beth (Guest)
And, honestly, just walking with another person when you're in public makes you less of a target. 

42:43
So if you're trying to get to work but you don't have anybody to walk with, I always say look, you know, profile people. So I teach people to profile, not on race or gender but on how somebody's acting. So you know, you can profile people and see other people that are just trying to get to work and just say, hey, do you mind if I walk with your group? Because then you're just less of a target than if you're all alone. 

43:04 - Stacey (Host)
That is awesome advice. Oh my gosh, I could talk forever. It's fascinating. This whole thing is fascinating, I know. 

43:09 - Mark (Host)
It really is just open your eyes. 

43:11 - Stacey (Host)
Yeah. 

43:12 - Mark (Host)
The most fundamental advice you can give to somebody to keep them safe. Safe, personally. Safe is just pay attention. It is, it is 80% of your challenges and potential victimization is just to open your eyes. Look around. If you're getting gas, don't just lean against your car and stare at your phone. 

43:31 - Beth (Guest)
No, get in your car. You don't want to start gassing it up. Get in your car, lock the door. That is, gas stations are huge fringe area. You don't want to be stuck at the pump. That's when they come up to you and they ask for money and pay at the pump. Don't go into the gas station, if you can help it. A lot of transient people then are following you back to your car. Now they have your car, now they can take your car. As you know, car jackings are up all over the country. Yeah, so we always say be a low target, be a gray man, gray woman. Stay low, pay at the pump, get in your car, lock it and then go Pick up your other stuff at a grocery store. 

44:06 - Stacey (Host)
It's a much safer spot, Get delivery, like I love to do now. So how can you be a gray person Like if you're a fun big colors like? We just interviewed Joy Villa. She wears orange and fuchsia and there's nothing gray about this person, although I don't think that anyone would confront her because she's confident. 

44:28 - Mark (Host)
She's confident. 

44:30 - Stacey (Host)
So you say, be a gray person. What is? 

44:31 - Beth (Guest)
that exactly. So that's when you're walking in a big city and you're walking on the streets. You need to blend in to your surroundings, so walk like the locals do. If you're in a new city in New York, they're walking really fast. You're not wearing your Rolex, you're not wearing your Louis Vuitton purse, because you're probably going to get robbed. You want to be in the middle of the crowd. The outskirts of the crowd are the fringe areas. That's where most of the crimes happen. That's where the pickpockets happen. The other side is the street. So you just want to blend in and you just want to look around and you want to be confident. 

45:06 - Stacey (Host)
Yeah, I remember being in New York City and just like the way that you stand and how you walk, you just had to. When people come to visit me and they bring their purse, I'm like no, put your purse away. Yeah. 

45:19 - Mark (Host)
No, we just have to walk. 

45:20 - Stacey (Host)
Follow me, do what I do yeah. Yeah, that's such great advice. 

45:24 - Beth (Guest)
What about quite a few questions? There's so many questions. We're talking here for each other. Yeah, you're not walking and looking at your phone, right? No, I mean, how many times do you see that? Plus, that's dangerous. 

45:34 - Stacey (Host)
You could walk into a manhole. You know what I mean. You can't be walking with your phone like everybody. Come on, people Don't do it. That's funny. So what about for kids? 

45:44 - Mark (Host)
So all the things we're talking about are grown ups and driving cars getting gas. What about for kids? Let's say a 14-year-old or an 11-year-old, maybe somebody in middle school? What advice are we giving them? I know it's probably the same at some level. Pay attention, but is there unique or dedicated advice for the younger set? 

46:01 - Beth (Guest)
Yeah, you know it really falls on the parents to teach their children. You know, walking to and from school I have a whole video on that Don't ever get in a car with a stranger, and the strangers aren't necessarily unattractive people. Strangers aren't right and they can be women stealing children, you know. Just staying away from those people. So I have a whole video on that. Also. Just getting lost for little kids when you have little kids, you have to watch them like a hawk. You, you definitely have to keep your eyes on them the whole time. You have you have to have a safety plan. If they get lost from you, you tell them OK, if we get lost, you go to the fish tank, or you go to a mom that has a baby, you know, and and then tell them that you're lost. So there's all different plans for children. 

46:48 - Stacey (Host)
But wait, aren't you? If someone takes you I remember back in the day you're supposed to tell your kid to yell fire. Not, you know, not this person's taking me and this person's not my dad, but like fire because people pay more attention, Is that? 

47:00 - Mark (Host)
I can I call my son to scream You're not my dad, you're not my dad and kick him in the back. 

47:05 - Beth (Guest)
Yes, yes. 

47:05 - Stacey (Host)
And then they do to you. 

47:07 - Beth (Guest)
That's what. 

47:07 - Mark (Host)
I told them, when they're mad at you, I've had that happen. 

47:09 - Beth (Guest)
You're not my mom, I'm like I am too. Yeah, actually, fire is a good one, but you're not my dad, or this is not my dad, this is not my mom yeah, a lot of times, because if they're just kicking and fighting back against this person, people think they're just a little brat being taken outside to get a spanking or something. So yeah, you're not my dad, you're not my mom is a good one. 

47:29 - Mark (Host)
Can I tell you we're talking about a topic that I I am deeply down the rabbit hole of protecting kids from being taken. I could have taken three kids in the last year and a half. 

47:42 - Stacey (Host)
What do you mean I? 

47:43 - Mark (Host)
kid you not. One was in a Joanne fabric. I had to go in there because my son had some school project that was due tomorrow. You know one of those. And I walked in and there it was a middle of a day, there are maybe three adults in the place, in the entire big store, and there was a kid, probably four years old, sitting on the floor playing with pillows. I walked up and down the adjacent aisles, the other adjacent aisles. I saw no one. So I went and I stood next to that kid just looking and I looked at my watch. I was standing there three and a half minutes before another adult showed up. The mother showed up. She was nowhere to be found. I had the same thing happened in the. 

48:21
Oscars, where you know clothing racks. You know clothing racks in the department store. You can get lost in a heartbeat in a clothing rack this guy- was running all around, all around, all around. He ran by me. I looked up, not apparent insight. They were that way two miles over at the toy section. Had no idea their child left. I could have taken that child. It sickens me that people don't pay attention to where their kids are. 

48:44 - Stacey (Host)
I was eyes on 100 percent of the time. Families that have like six, seven kids that, like you know, at the end of the day. I know it's not an excuse, but I'm saying like you know, people get tired. I don't want to shame them, but yes. I want to shame them. 

48:55 - Beth (Guest)
Stop shame yeah, Boy I mean until it happens to you. Man, you can't undo that and that regret, the regret that those people have. Oh yeah, I would. I would, just I would never go there. I'm the kind that is. I'm even watching my girls that are 12, watching them go into the restroom, restrooms. Yeah, 14 year old. My son same thing. 

49:18 - Mark (Host)
To this day I still watch him walk into a pub we were in universal. I didn't mean to cut you off. 

49:22 - Stacey (Host)
Universal, One of the safest places right. 

49:25 - Mark (Host)
The first in June was the first time I didn't walk in with him. At 14 years old, he's bigger than me, he's faster than me. I still walked in, but I didn't walk in that time. But, boy, I was uncomfortable and staring at that door the entire time. I don't understand why more people aren't aren't built that way for their kids. I think they're just rose-colored glasses about the world. 

49:45 - Stacey (Host)
They don't realize, you know, and it's just like everyone who's on their phone, constantly walking around. 

49:49 - Mark (Host)
Yeah, exactly. 

49:50 - Stacey (Host)
You don't realize that people, people are looking for you to do that so they can come in. And you know, Exactly, Exactly. That's why everybody needs you. 

49:57 - Mark (Host)
Yes, so we. So let's talk about like what's next for you? 

50:01 - Stacey (Host)
I know I have to wrap up soon, but what's next for you and where are you going and what do you want to do with this business? And you know, let's talk about the next steps. 

50:08 - Beth (Guest)
Yeah, so while we're really growing and last year we went into the holidays training because people need this training, unfortunately, and I'm busy again, I booked out until February, so I'm just growing Like I'm kind of a perfect, I'm kind of a perfectionist, so I I kind of like to do things on my own, but I do have affiliates around the country that are amazing, that are out there, you know, spreading this word and and presenting for me. I'm going to be partnering with some big companies soon, so I can't talk about those yet. 

50:42 - Stacey (Host)
But, my. 

50:43 - Beth (Guest)
my latest big partnership was Grubhub, so I saw that. 

50:46
Amazing, yeah, Custom videos. That was huge. Because when I first started, you know to get over all my self-limiting beliefs and now I have, you know, billion dollar corporation clients. It's kind of it's kind of exciting. So what are they looking for? What's Grubhub call you for? They're looking for their videos on, like, gas station safety rates. So I made all custom videos for them Driving how do you drive safely, Anti-carjacking, you know, going to and from the store, going to and from. You know where the customer spot is, just how to be a hard target. So we teach how to be a hard target so you are not going to be chosen by a criminal Nice. 

51:26 - Mark (Host)
That's so important. 

51:26 - Stacey (Host)
That's amazing. 

51:28 - Beth (Guest)
Can you? 

51:28 - Stacey (Host)
just give us before we hop off, like it's the holiday season, so do you have like a few hints for people on how to protect yourself during the holidays? It just seems a little more dicey, right Cause everyone's buying gifts and you know what do you think? Yeah? 

51:42 - Beth (Guest)
Actually, crime is really high in December, over the holiday season. It's very high. So I wouldn't. I wouldn't be walking with like tons of bags in your hands, you know, because then you're, you don't, you don't have your hands available. But I would put your bags in your trunk of your car instead of in sight. Don't keep anything in sight. They have these special gloves they wear. They just push through your window, break the glass, they take everything that they want. So I would just make sure that you, you know, put your bags in your trunk. I would just be very careful. Just walk around, know that malls are huge fringe areas, so don't just be a hard target when you're just be confident, walk confidently and be aware. 

52:23 - Stacey (Host)
Confidently be aware. So it seems so simple, but it's so hard for people Like you know. I'd love it. 

52:29 - Mark (Host)
I think it's because people just don't realize that they need to be confident and be aware. They're just lost in their own little. 

52:34 - Stacey (Host)
Have you written a book? You need to write a book. 

52:36 - Mark (Host)
You need to write a book. 

52:38 - Stacey (Host)
No, I haven't Actually. 

52:39 - Mark (Host)
I've actually thought about yeah, I've thought about doing that as well. So I know people can find you pretty loadedorg. Um, your YouTube channel is pretty loaded. 

52:48 - Beth (Guest)
Pretty loaded ND for North Dakota. 

52:51 - Mark (Host)
Pretty loaded ND. 

52:52 - Beth (Guest)
It's good to know, yep. 

52:53 - Mark (Host)
It's good to know, and everybody can find you on social as well Instagram. 

52:57 - Beth (Guest)
Right, instagram, facebook and then YouTube, and then we have all sorts of free videos and free safety guides for children urban safety guides, restroom safety guides all on our website for free. Fantastic, oh my gosh. There's just so many more questions I have. 

53:14 - Mark (Host)
I wish we had like three, four more hours. We'll cut and we're going to keep talking. That's like I have to go, but Mark wants to talk. Thank you so much, thank you, thank you so much. Thank you, beth, for coming and sharing all this information so much and everybody go follow prettyloadedorg. Prettyloadedorg. 

53:29 - Beth (Guest)
Thank you so much, mark, thank you, thank you, you're still here, you're still listening. Thanks for listening to the Guru's and Game Changers podcast While you're here. 

53:43 - Stacey (Host)
If you enjoyed it, please take a minute to rate this episode and leave us a quick review. We want to know what you thought of the show and what you took from it and how it might have helped you. We read and appreciate every comment. Thanks, See you next week.